WWF is the professional partner of many food and non-food retailers and has become a major player in the market.
1945
Willy Nackaerts Fotokaarten (WNF) was founded in 1945. Willy makes a big trip to the United States and came back with a suitcase full of ideas.
He decided to start printing, among other things, greeting cards.
1971
As one of the first companies in its branch, WNF started with the merchandising of greeting cards.
1989
The company is transferred from the Nackaerts family to the Durinck family. Rita Durinck-Reed becomes the head of the firm.
In the meantime, the company is evolving from a photo card printing company into a company specializing in the design, production and merchandising of greeting cards, gift packaging, napkins and fashion accessories.
2001
Steven Durinck takes over the helm from his mother.
Acquisitions
Starting from 2002, several acquisitions were realized to consolidate and reinforce the company's position on the market.
2002 | Flippy cards: greeting cards |
2010 | Winepack: gift and wine packaging |
2011 | Buck verpakkingen: chocolate and gift packaging |
2015 | Rose: fashion accessories |
2017 | Deimos: greeting cards |
2022 | New Creative Company: greeting cards |
Clients
Nowadays, WNF is working closely together with 4200 stores - from supermarkets, do-it-yourself shops, garden centers to specialised retail stores.